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MTV Philippines

MTV Philippines
Logo MTVPhilippines.PNG
Logo MTV Philippines from May 1992 to February 15, 2010
Launched May 1992 (EEC)
January 1, 2001 (NBC)
March 1, 2007 (AYC, Inc.)
Closed February 15, 2010
Owned by MTV Networks Asia Pacific
All Youth Channels, Inc.
Picture format 480i (SDTV)
Slogan Everyday!
Araw-Araw
Country  Philippines
Broadcast area  Philippines
Replaced by MTV Southeast Asia
MTV Pinoy (cable channel space)
AksyonTV Channel 41 (free TV channel space)
Website MTVAsia.com

MTV Philippines was a 24-hour music/entertainment television network owned by All Youth Channels, Inc., through a partnership with MTV Networks Asia Pacific. The network originally started its broadcast on January 1, 2001, with its final broadcast on February 15, 2010.

Prior to its last incarnation, MTV Philippines was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation. MTV Networks Asia provided much of the broadcast content, while NBC provided the infrastructure.

Throughout its history, MTV Philippines' facilities were located at The Fort in Bonifacio Global City, Taguig City, and Silver City in Frontera Verde, Ortigas Avenue, Pasig City.

MTV started in the Philippines on May 1992 as MTV Asia. It started as one of the channels of the STAR group—a partnership of Viacom, MTV's parent company, and STAR TV. It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel. In 1994, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air on July 1996, the frequency was reassigned to ABS-CBN through a subsidiary, AMCARA Broadcasting Network, and has been rebranded as Studio 23. However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).

By October 12, 1996 MTV was being aired on Studio 23 (now known as ABS-CBN Sports+Action in 2014) during daytime hours, while original Studio 23 programming aired on primetime. The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41. ABS-CBN then launched its own music channel, Myx, that same day.

In 2001, MTV Networks Asia and Nation Broadcasting Corporation (NBC) signed a joint-venture agreement to form Music Source, and acquired the rights to air MTV 24 hours a day on UHF Channel 41, which was licensed to NBC.


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