MTV Pinoy
| MTV Pinoy | |
|---|---|
 |
|
| Launched | February 14, 2014 January 1, 2017 (MTV Pinoy Pop 3hour-airing) |
| Closed | December 31, 2016 March 6, 2017 (recloser) |
| Owned by |
Viacom International Media Networks Asia Viva Entertainment (Cable BOSS Inc.) |
| Picture format | 480i (SDTV) |
| Country | Philippines |
| Language | Filipino, English |
| Broadcast area | Philippines |
| Headquarters | Quezon City and Ortigas Center, Pasig City, Philippines |
| Formerly called | MTV Philippines (1992-2010) |
| Replaced by | MTV Southeast Asia |
| Sister channel(s) |
Through Viacom: MTV Asia, Nickelodeon Philippines (independently), Comedy Central Asia, MTV Live HD Through Viva: Pinoy Box Office, Viva TV, TMC, Sari-Sari Channel |
|
Availability
|
|
| Satellite | |
| Cignal | Channel 151 |
| Dream Satellite TV | Channel 9 |
| Cable | |
| Sky Cable / Destiny Cable | Channel 71 (Digital) |
| Cablelink | Channel 7 |
| Parasat Cable TV | Channel 26 |
| Mindanao Cable | Channel 28 (Digital) |
| Surigao Cable TV | Channel 19 |
| MTV Halo-Halo | |
|---|---|
| Genre | Music television |
| Presented by |
Sam Pinto Josh Padilla Yassi Pressman Andre Paras |
| Country of origin | Philippines |
| Original language(s) | Filipino |
| No. of seasons | 1 |
| Production | |
| Running time | 1 hour (Main - Weekdays) 30 Minutes (Hits - Daily) 4 Hours (Hits - Saturdays) 5 1/2 Hours (Hits - Sundays) 10 Minutes (Vacant if the show is ended) |
| Release | |
| Original network | MTV Pinoy |
| Original release | February 14, 2014 – December 31, 2016 |
MTV Pinoy was a 24-hour music/entertainment television network owned by Viacom International Media Networks Asia (a division of Viacom International Media Networks), with a partnership with Viva Entertainment to collaborate on local productions, events, marketing and advertising sales.
The network started its initial broadcast last February 14, 2014. It operates from 4pm to 1am when the channel switched to MTV Asia feed.
On December 1, 2014, MTV Pinoy extended its new shows (MTV Halo-Halo Hits, MTV OK Pop, MTV Today's Top 10, MTV Idol, MTV Ko, MTV Hashtags, MTV Sing and MTV Pwesto) and it became a full broadcast using the MTV Pinoy feed. However, only live events and specials (except Nickelodeon Kids Choice Awards), and a few of its programs, still simulcast from the MTV Asia feed. J-Pop shows would no longer air on MTV Pinoy. However on January 1, 2017, it was reverted into MTV Southeast Asia feed for unknown reasons as well as the intense competition from ABS-CBN's music network, Myx and OPM related programs are transferred to Viva TV as the return of OPM TV. Only MTV Pinoy Pop and few of it's programs and local advertisement (during MTV Asia feed) remained for the local feed until March 2017.
Prior to its relaunch, it was first known as MTV Philippines and was a corporate venture between MTV Networks Asia and Nation Broadcasting Corporation, then transferred to a new partnership with All Youth Channels, Inc. which began on March 1, 2007. Its broadcast started in May 1992, with MTV Networks Asia providing much of the broadcast content, and NBC provided the infrastructure. The network was once located at The Fort in Fort Bonifacio, Taguig City and at Silver City in Frontera Verde, Ortigas Avenue, Pasig City. The channel was closed on February 16, 2010 when Francis Lumen, the president and CEO of All Youth Channels Inc., decided not to renew the contract for the channel's broadcast extension. Its shutdown started with the music video played 11 minutes before midnight, "Video Killed the Radio Star" by The Buggles, which was the very first music video ever played at the launch of MTV in the United States on August 1, 1981. After the closure, it reverted to its original channel, MTV Southeast Asia, and MTV in the Philippines remained on hiatus.
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