Storer Cable

Storer Broadcasting, Inc. was an American company which owned several television and radio stations in the Northeastern United States. It was incorporated in Ohio in 1927, and sold its broadcasting properties in 1983.

In 1927, George B. Storer and brother-in-law J. Harold Ryan were building service stations for Speedene brand gasoline in the Toledo, Ohio area. Speedene sales were booming, thanks to a cost-cutting device implemented by the partners. They bypassed the cost of trucking gasoline to service stations by building the stations beside railroad sidings and sold their product at two or three cents a gallon under the going retail rate by filling their tanks directly from railroad tank cars. Storer decided to buy some radio spots on Toledo's radio station, WTAL, to advertise his gas stations. The spots were effective, and Storer decided to use his wealth to buy the radio station as well. He changed the station's call letters to WSPD, "Speedy AM," symbolic of the gasoline brand.

Later in the decade, Storer formed Fort Industry Broadcasting for his broadcasting interests, and bought a number of other radio stations.

Although the company had success in the Top 40 rock and roll format with WJBK in Detroit and WIBG "Wibbage" in Philadelphia, most of its radio stations, including WJW and WSPD, featured more conservative music formats, typically middle-of-the-road (MOR) or beautiful music.

In 1948, Fort Industry entered the television market, launching WSPD-TV in Toledo. This was followed by WJBK-TV in Detroit later in 1948, and WAGA-TV in Atlanta in 1949. As television became more popular, Storer bought several television stations in other markets. The company changed its name to Storer Broadcasting later in the 1950s.

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