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WNTP

WNTP
WNTP logo.gif
City Philadelphia, Pennsylvania
Branding NewsTalk 990
Frequency 990 kHz
First air date 1925
Format Talk radio
Power 50,000 watts day
10,000 watts night
Class B
Facility ID 52194
Transmitter coordinates 40°05′43″N 75°16′37″W / 40.09528°N 75.27694°W / 40.09528; -75.27694
Callsign meaning W News Talk Philadelphia
Former callsigns WIBG (1925–1977)
WZZD (1977–2004)
Affiliations Salem Radio Network
Owner Salem Media Group
(Pennsylvania Media Associates, Inc.)
Sister stations WFIL
Webcast Listen Live
Website www.wntp.com

WNTP (990 kHz) is an AM radio station located in Philadelphia, Pennsylvania, USA. WNTP is owned by Salem Media Group and broadcasts a conservative-leaning, talk radio format. The station's studios and transmitter facilities are shared with co-owned WFIL (560 AM) in Lafayette Hill, Pennsylvania.

For many years, 990 was known as WIBG, and had great success in the ratings playing Top 40 music in the 1950s and early 1960s with popular hosts including Joe "The Rockin' Bird" Niagara, Hy Lit, Billy Wright Sr., Frank X. Feller, and others. The original call letters stood for "I Believe in God" for the station's original religious format when founded in the 1920s by St. Paul's Episcopal Church, though as "Wibbage", the call became best known for, and most associated with, rock 'n' roll programming.

In September 1966, WFIL moved to a Top 40 format and before long passed Wibbage (hampered by a poor suburban nighttime signal) in the ratings. WIBG soldiered on as a Top 40 station through most of the first half of the 1970s, including radio greats John Records Landecker, and Johnny "Long John" Wade, although they tried progressive rock for a time early in the decade. At mid-decade the station tried a more adult contemporary approach, with sports talk at night for a time and even one year (1976) as the flagship station for Philadelphia Phillies baseball. In 1977 management decided that the WIBG image was no longer an asset; after a highly publicized final week featuring many of the personalities from the station's peak years, the call letters were changed to WZZD.

The station began to call itself "The All New Wizzard 100", and adopted a heavily researched Top 40 format. Listeners did not respond, and the format was changed to disco, which did not fare much better. In 1980 the station was sold to Christian broadcaster Communicom, which began airing contemporary Christian music and Christian teaching and features similar to sister station (and another former top 40 station) 970 WWDJ in Hackensack, New Jersey. But by then, the call letters WIBG had already been reassigned and the WZZD calls was retained. WZZD played music about half the day and Christian programs and features during the other half of the day.


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