Stash Hotel Rewards
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| Private | |
| Industry | |
| Founded | 2010 |
| Headquarters | Palo Alto, CA, U.S. |
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Area served
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North America |
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Key people
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Jeff Low (Founder & CEO) |
| Products | Loyalty program for independent hotels |
| Website | Official Website |
Stash Hotel Rewards is an American company that produces a loyalty rewards program for a network of nearly 200 independent hotels in the United States, Panama, and the Caribbean. The membership is free to join, and guests are given 5 points for every dollar spent at hotels in the network. It is the largest points-based loyalty reward program for independent hotels in North America. The company was founded in 2010 and is based in Palo Alto, California.
The company was founded in May 2010 in Palo Alto, California by former Expedia executive, Jeff Low (who also serves as the company's CEO). Low had previously been responsible for the creation of Expedia's "Thank You" rewards program. At its outset, Stash had enlisted 65 hotels (including boutiques, spas, and resorts) in 50 cities mostly across the United States. By August, those numbers had increased to 79 hotels in 63 cities including Boston, San Francisco, New York City, Los Angeles, Chicago, and others. In 2011, the network included 150 properties, including one in the United States Virgin Islands.
In early 2014, Stash became the largest loyalty reward program for independent hotels in North America. It also began fostering a larger presence in the Caribbean. In January 2014, a study conducted by researchers from Cornell University, Ithaca College, and Michigan State University showed that hoteliers who had enrolled in the Stash Hotel Rewards program saw an average increase of incremental revenue between $400,000 and $780,000 annually.
In 2015, Stash introduced the Stash Hotel Rewards Visa Card which gives cardholders points for staying at any hotel whether it's in the Stash network or not. By 2016, the company's network included over 160 properties in the United States, Panama, and the Caribbean.
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