Stagecoach Bluebird
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| Slogan | Greener Smarter Travel |
|---|---|
| Parent | Stagecoach Group plc |
| Founded | 1986 |
| Headquarters | Kirkcaldy, Fife |
| Service area | East Scotland |
| Service type | Bus |
| Hubs | Aberdeen, Elgin, Macduff, Perth, Peterhead, Dunfermline, Cowdenbeath, Dundee, Forfar and Montrose. |
| Operator | Stagecoach Group |
| Website | Official Website |
Stagecoach East Scotland is an operating region of Stagecoach UK Bus, with its regional base in Kirkcaldy, Fife, Scotland and including the legal companies Bluebird Buses Ltd, Fife Scottish Buses Ltd.
Stagecoach East Scotland operates under six different brands:
The company holds the Royal Warrant granted by HM The Queen for the supply of bus and coach services to the household. It was granted in 1996. The company also provides vehicles for Megabus and Scottish Citylink long distance express work within Scotland, and beyond to Manchester and London.
Various rural outstations also exist throughout the 'East Scotland' operating area, mainly due to the rural nature of many of the company's services. Some of these outstations may be proper depots but are classed as outstations. Note that Kirkcaldy depot is still owned but non-operational.
Stagecoach began long distance express coach services in 1981 from its base in Perth, expanding into local bus operation when it bought McLennan Of Spittalfield in 1985. Deregulation of the British bus industry in 1986 gave Stagecoach the opportunity to expand in its home town, thus fierce competition with the dominant operator Strathtay Scottish began, which eventually saw Stagecoach's then Perth Panther subsidiary emerge as the largest provider of bus services in the Perth area.
While competing with Strathtay in Perth, Stagecoach purchased Inverness Traction from its receivers for £60,000 in November 1989. Inverness Traction, which had failed twice in its competition with Highland Scottish in Inverness, would soon emerge as the dominant operator in the area after a period of competition that resulted in Highland selling some 30 vehicles to Stagecoach together with its Tain depot, and the remainder of its Inverness and Easter Ross operations.
On the breakup and privatisation of the Scottish Bus Group, Stagecoach was successful in acquiring two of the subsidiaries, namely Northern Scottish Omnibuses Ltd (in March 1991) and Fife Scottish Omnibuses Ltd (in July 1991). Northern Scottish was quickly renamed Bluebird Buses Ltd. Both companies' operations remain largely unchanged from the time they joined the Stagecoach Group.
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