Spin Master
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| Public Company | |
| Traded as | : TOY |
| Industry | Toys, television series |
| Genre | Children's Entertainment |
| Founded | 1994 |
| Founder | Ronnen Harary, Anton Rabie, Ben Varadi |
| Headquarters | Toronto, Ontario, Canada |
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Area served
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Global |
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Key people
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Ronnen Harary and Anton Rabie (co-CEOs) |
|
Number of employees
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over 900 (2015) |
| Divisions | Spin Master Games Spin Master Entertainment |
| Website | Spinmaster.com |
Spin Master is a Canadian global toy and entertainment company that has been designing, developing, manufacturing, and marketing consumer products for children around the world since 1994. Its brands include Bakugan, Meccano, Air Hogs, PAW Patrol, Aquadoodle, TGR, Tech Deck and 2015 Toy of the Year, Zoomer Dino. Spin Master employs over 1000 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, and Australia. Company Overview
Since 2005, Spin Master has received 63 TIA Toy of The Year (TOTY) nominations with 16 wins across a variety of product categories. Spin Master has been recognized with 12 TOTY nominations for Innovative Toy of the Year.
In 2007, the company launched Spin Master Entertainment, a media division that develops and produces global entertainment properties, characters and content. Spin Master Entertainment has produced five television series, including Bakugan Battle Brawlers, Little Charmers and its current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. In 2014 Spin Master Entertainment launched a news broadcast named TGR.
In 2016, The Ohio Art Company announced that they sold its Etch A Sketch and Doodle Sketch brands to Spin Master.
Three college friends from Western Ivey Business School, Ronnen Harary, Anton Rabie and Ben Varadi, founded Spin Master with $10,000 in Toronto in 1994. The company's first product, Earth Buddies, was a small head made out of Kmart pantyhoses and grass seeds, which grew "hair" when watered. The Earth Buddy went on to sell over 26,000 units.
Spin Master's first major success came in 1998 with the launch of the Air Hogs brand, and its first item, the Sky Shark. Developed from the prototype provided by inventors John Dixon and Peter Manning, the Sky Shark was a foam plane that used compressed air to enable outdoor flight. Product development took over two years and more than $500,000, but ended up generating $103 million in revenue over the next few years.
However, Spin Master's largest property to date was Bakugan, a card game developed around plastic marbles which popped open to reveal anime-style characters. Developed in conjunction with Sega Toys, Sega Corp and marketed through the Bakugan TV show (TMS Entertainment, Nelvana Inc.), Bakugan reached almost $1 billion in yearly sales.
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