Sony Canada

Established in 1955, Sony of Canada Ltd. is a wholly owned subsidiary of Sony Corporation, of Tokyo, Japan. Sony provides products that include Blu-ray players, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products.

Sony is an entertainment company that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and a National distribution centre in Whitby, Ontario, approximately 500 employees support a network of more than 500 authorized dealers across Canada. of Sony Canada supports the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish Canada, the United Way of Canada and Earth Day Canada.

Sony of Canada Ltd. evolved from General Distributors (Gendis) founded in 1954. In collaboration with the founders (Akio Morita and Masaru Ibuka) of Sony Corporation, Albert D. Cohen and his five brothers negotiated early distribution of Sony's first transistor radio, TR55 in 1955. The Cohens also negotiated for T. Eaton Co. Limited to be the first company to retail Sony products outside Japan. Known originally as Gendis Sony, Sony of Canada Ltd. was officially founded in 1968.

Originally headquartered in Winnipeg, Sony of Canada brought Walkman portable music players, Trinitron Televisions and Handycam Camcorders to Canadians. In addition to consumer products, Sony of Canada has also pioneered and powered the growth of Broadcast media. Sony's Betacam technology transformed the world of Electronic News Gathering. Key broadcast successes included the implementation of Sony's digital routing system at the CBC Toronto Broadcasting Centre and the use of the Digital Betacam SX as the primary tool to record and broadcast the 1996 Olympics. Sony of Canada Ltd. milestones

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