Sonny Werblin
| Sonny Werblin | |
|---|---|
| Born |
March 17, 1910 Flatbush, Brooklyn, New York, United States |
| Died |
November 21, 1991 (aged 81) Manhattan, New York, United States |
| Residence | New York City, Miami, Florida, Rumson, New Jersey |
| Education |
Erasmus Hall High School, James Madison High School, Rutgers University |
| Occupation | Entertainment & sports executive/owner |
| Known for | New York Jets, Meadowlands Sports Complex |
| Spouse(s) | Leah Ray Hubbard |
| Children | Robert, Thomas D., Hubbard S. (1945–1991) |
David Abraham "Sonny" Werblin (March 17, 1910 – November 21, 1991) was a prominent entertainment industry executive and sports impresario who was an owner of the New York Jets, Chairman of Madison Square Gardens, and who built and managed the Meadowlands Sports Complex.
Werblin was born in Brooklyn, New York. A graduate of Rutgers University, he went to work for Music Corporation of America (MCA) in 1932 and was so successful that in 1951 he was made president of M.C.A.'s television division.
At M.C.A. ( Music Corporation Of America ), Werblin made a considerable name at identifying and managing talent. His managed list of major stars were a who's who in not only music, but also movies and television. During the 1950s and 1960s, Werblin led a production team that developed television shows for all three major networks, an offshoot of his ability to manage the stars that were featured in them. The list of top-rated television shows M.C.A. developed under Werblin, again, is lengthy. His power as a ' star-handler ' was such that eventually forces in the entertainment industry combined against him and M.C.A., resulting in lawsuits in 1962. The company's ability to manage stars would curtailed greatly under new industry rules after that point. Up to then, he had been known in management circles as " Mr. Show Biz ", his power in the industry having been so great.
Werblin left M.C.A. and found a new business vehicle soon after. The American Football League, which he revolutionized. His impact on professional sports is still well-felt today. His M.C.A. connections at NBC ( National Broadcasting Corporation ) allowed him to singlehandedly negotiate the AFL's contract there, quickly elevating the league to near-parity with the rival senior NFL, and leading to the development of The Super Bowl as a television event. The concept of The Sport Star as known today was first largely developed by Werblin, whose first developed " star " was New York Jets quarterback Joe Namath, who became the then-greatest star athlete in America under Werblin's guidance in the mid and late 1960s. It was also Werblin who signed for his Jets, the team he named and colored, football talent scout and coach Wilbur ' Weeb ' Ewbank. Ewbank quickly developed the Jets into a contender just as he previously had the NFL Baltimore Colts in the 1950s.
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