Soft On Demand
 |
|
| Industry | Pornography |
|---|---|
| Founded | 1995 |
| Founder | Ganari Takahashi |
| Headquarters | Nakano, Tokyo, Japan |
| Products | Pornographic films |
|
Number of employees
|
128 |
| Website | www |
Soft On Demand (ソフト・オン・デマンド Sofuto On Demando?), often known as SOD, is a Japanese adult video group of companies which has its headquarters in the Nakano ward of Tokyo. SOD was founded in December 1995 by Ganari Takahashi, who retired from the company in March 2005 and is currently working in agriculture. The company is one of the largest adult video companies in Japan and is notable for its creative approach to adult videos.
In 2009, the company, under president Chie Sugawara (菅原 千恵), had 128 employees (27 male and 101 female) and a capital of 100 million yen (about US$1.1 million). For the fiscal year ending March 31, 2009, SOD had total sales of 14.9 billion yen (about US$165 million) and a profit of 670 million yen (about US$7.4 million). For 2007 the figures were sales of 13.5 billion yen (about US$120 million) and profit of 900 million yen (about US$8 million). SOD has been a fast-growing company since its foundation, going from sales of 300 million yen in 1996 to 1.5 billion in 1998 to 4.1 billion in 2000, 7.8 billion in 2003, and 9 billion in 2005. In spite of its rapid growth, it was overtaken in sales volume in the early 2000s by rival AV producer Hokuto, which also absorbed some of SOD's former companies. After peaking in 2008, Hokuto sales have plunged while annual income at SOD has stayed level at about 15 billion yen (about US$150 million) for the 2008-2010 period allowing it to become once again the largest adult video group in Japan.
One director has described their product this way: "SOD's porno is ridiculous. There's nothing really sordid about it" and "different to anything else in the porno world". Some of its most notable approaches have been quiz shows that tested the knowledge of AV (adult video) actresses with challenging questions, CFNM (clothed female, naked male) videos that have women studying a man's penis (the "Uniforms, Undies and All Naked School Multi-Story" series), and plots where women are put under hypnosis. There have also been nude sports series, the senior citizen epic "All Naked Nursing Home for the Elderly", Company Sex Parties, Summer Festivals (a festival focused on penises and not to be confused with the actual Shinto festival dealing with fertility) and Sex Camps.
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