Ganari Takahashi

Ganari Takahashi
Born	1958 (age 58–59) Kanagawa Prefecture, Japan

Ganari Takahashi (高橋がなり, Takahashi Ganari) is an entrepreneur in the field of Japanese adult video (AV). He founded Soft On Demand (SOD), one of the largest porn conglomerates in Japan.

Takahashi, whose real name is Masaya Takahashi (高橋 雅也), was born in Kanagawa Prefecture, Japan in 1958. After graduating from high school he went to work as a driver for the Sagawa Express Co. where he made himself into the best driver in the company. In 1981 he joined the TV production company IVS where he worked for Terry Itoh () directing shows such as Tensai Takeshi no Genki ga deru TV (Genius Takeshi’s Exhilarating TV Show). He also later worked at a Chinese restaurant.

Takahashi used 10 million Yen (about $100,000) borrowed from Itoh to invest in two companies, one in golf-related goods and the other in the apparel business, but both failed. About that time, an AV company with about 10 employees was on the edge of bankruptcy and Takahashi with help from Itoh was able to use the company as the basis for the foundation of Soft On Demand (SOD) in 1995. Takahashi was able to grow SOD into a major company, from sales of 300 million yen (about $3 million) in 1996 to 6 billion yen (about $60 million) by 2001 and to 9 billion yen (about $90 million) in 2005. In 2003 the company had a staff of 180 and was generating profits of 1.5 billion yen (about $15 million) on sales from 1000 titles a year. Takahashi's plan was to increase market share and to absorb or eliminate competition from the hundreds of other AV manufacturers by producing high quality products at lower prices ("We want to spend money making good movies that we can sell cheaply") and by removing some of the stigma attached to adult products ("I want people to know that there's nothing dirty about adult videos").

In addition, Takahashi, who has been described as "strong-willed" and "out-spoken", made SOD into one of the most creative, innovative and outrageous AV companies in Japan. One of his stunts involved using a crane to raise couples on a transparent platform 20 meters into the air where they engaged in sex which climaxed in a bungee jump from the platform. Another large-scale production, All Naked Airborne F**k, filmed from a helicopter, proved to be one of his rare failures with the public but Takahashi felt that the video "showed our customers that we weren't afraid to spend the dough on making a good flick".

Takahashi retired from SOD at the end of fiscal year 2005 (March) and used the 1 billion yen (about $10 million) "golden handshake" he received to purchase a farm in suburban Tokyo which would provide fresh produce to be served at his nearby restaurant. He traveled to farms all over Japan to learn the business and planned to bring his innovative style to farming as well - with a little pushing: "Everybody who works for me is an idiot, who keeps saying how things can't be done instead of using their heads and trying to work out the ways things can be done".

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Wikipedia