Socialbakers
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| Type of business | Private Company |
|---|---|
| Founded | October 13, 2008 |
| Key people | Robert Lang (CEO), Jan Rezab (Chairman), John Malatesta (CMO and EVP) |
| Industry | Information technology |
| Employees | 350 |
| Website | Socialbakers.com |
Socialbakers is a global social media analytics company offering a marketing software-as-a-service platform called Socialbakers Solutions that delivers data analytics and social media management for thousands of companies of all sizes for marketing on Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, VK and Pinterest.
Socialbakers was founded in 2008 and has offices in Prague, London, San Francisco, New York City, Plzeň, Split, Singapore, Sydney, Paris, Munich, São Paulo, Mexico City, Dubai and Istanbul, with over 300 employees globally.
In July 2010, Socialbakers launched the FanPage Analyzer. It gave users information about issues their Facebook Pages experienced, as well as for their competition. At the end of 2010, Facebakers was renamed to Socialbakers to avoid confusion between the two.
In January 2011, Socialbakers launched Market Insights, which allowed users to monitor market sectors on Facebook, compare their Page within the chosen market sector, and analyze the performance of their Page and their competitors' Pages. In the same month, they began the Social Media Awards, which judged Facebook Pages according to a couple of key factors, including Best Fan Engagement Rate and Most Engaging Page. In March, Socialbakers launched Facebook city statistics.
In May 2011, Socialbakers launched a Facebook Page management system, CMS. Later that month, Socialbakers started monitoring LinkedIn statistics by country. This was the first time Socialbakers had gone outside Facebook monitoring, stating that "social networking is more than just Facebook". On this same note, they launched Twitter profile statistics that July, monitoring brands and media companies alike. In August of that year, Socialbakers introduced Engagement Builder (previously called the Social CMS), which was an improved Page Manager for businesses.
In September 2011, Socialbakers raised $2 million in funding from Early Bird Venture, which was used to acquire companies like Checkfacebook.com and Social RSS (a feed reader for Facebook). In October, they integrated Google+ monitoring into their portfolio of social networks. By the end of the year, they had started monitoring YouTube channel statistics, with daily stats and key rankings.
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Wikipedia