Snakk Media
 |
|
| Public | |
| Traded as | NZX: SNK |
| Industry | Mobile advertising |
| Founded | New Zealand (2010) |
| Headquarters | Sydney, Australia |
|
Area served
|
Australia, New Zealand, Southeast Asia |
|
Key people
|
Joel Williams (CEO), Peter James (Independent Chair), Martin Riegel (Director), Robert Antulov (Director) |
| Revenue | $10,513,901 (March 2016) |
|
Number of employees
|
32 (March 2016) |
| Website | www.snk.co.nz |
Snakk Media is a mobile advertising company founded by Derek Handley and Andrew Jacobs in 2010. Snakk Media listed on the New Zealand Alternative Exchange in March 2013. It moved to the new NXT index in November 2015.
Snakk Media helps brands find and reach consumers using apps, games and social media on their smartphones, tablets and other smart screens. The company generates revenue every time it successfully targets and delivers an ad across its networks of mobile websites, apps and games. The ads are targeted to ensure the right audiences see them at the right time and place.
Snakk Media was founded by Derek Handley and Andrew Jacobs in 2010. and listed on the New Zealand Exchange in March 2013.
Snakk started its operation in 2010 with offices in Sydney, Australia. Offices were established in Melbourne in May 2012, and Brisbane in April 2013. The first Trans Tasman office was established in Auckland in May 2013 and the first Southeast Asian office in June 2013 with the opening of the Singapore office.
In May 2014 Snakk Media made a minority investment in Moasis Global of San Francisco, which includes the exclusive rights to offer its patented location-targeting technology throughout New Zealand and Australia. Snakk has also invested in Plyfe of New York, another cloud-based ad technology platform.
In September 2014 Snakk Media launched a new wholly owned subsidiary, Represent Media, which sells advertising space for premium publisher titles appearing on mobile apps and websites. One of Represent Media's first customers included ESPN and later on CBS interactive.
In November 2014 - Snakk Media has been ranked New Zealand’s 33rd fastest-growing business on the Deloitte Fast 50 index. This ranking was based on the company’s audited year-on-year growth from the past three years, calculated at 254.05% from 1 April 2012 to 31 March 2014.
In November 2014 Snakk was ranked the 186th fastest growing technology business in the Deloitte Asia Pacific Technology Fast 500.
5 November 2014 - Snakk Media launched TV Sync, a new product which allows brands to synchronise ads across television, mobile and tablet screens. TV Sync detects a brand advertiser’s TV commercial as it is broadcast in real-time, and then delivers highly targeted mobile ad campaigns into mobile social newsfeeds at the same time.
In April 2015 – Snakk Media was recognised for creating some of the highest quality jobs in the world for the second year running, earning a top spot on the fourth annual global ‘Best for Workers’ list.
August 2015 -- Snakk Media launched a new division - Touch Create - a mobile-first creative business providing a range of mobile creative services to brands, media agencies and creative shops across Australia, New Zealand and Southeast Asia.
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Wikipedia