Smooth East Midlands
 |
|
| Slogan | Your Relaxing Music Mix |
|---|---|
| Frequency | FM: 106.6 MHz |
| First air date | 26 March 2007 |
| Format | Adult Contemporary |
| Audience share | 7.1% (December 2009, RAJAR) |
| Owner | Communicorp |
| Sister stations |
Capital FM Capital Xtra Classic FM Heart LBC Radio X Gold |
| Website | www.smoothradio.com/eastmids |
Smooth East Midlands is a Independent Local Radio station for the East Midlands, which replaced Saga 106.6 FM at 6am on Monday 26 March 2007. It is part of the Smooth radio network of stations.
As well as being carried on FM in the East Midlands, the station could also be found on DAB digital radio and online. It was also broadcast on the NOW Derbyshire DAB Multiplex.
The station came into existence following GMG Radio's purchase of the Saga Radio Group in December 2006, and the granting of permission from the regulator Ofcom to change the format of its Smooth FM stations. The decision was made to change both the Smooth FM and Saga stations to Smooth Radio. Saga 106.6 FM closed at 6pm on Friday 23 March 2007, and was followed by a preview weekend for the new Smooth Radio.
Smooth East Midlands played middle-of-the-road, adult contemporary music, aimed at listeners aged 45 and over. It had very few similarities to its predecessor. Though many of the presenters who worked on Saga 106.6 FM initially hosted shows on 106.6 Smooth Radio, many later departed and by the time of its closure none of the specialist shows from the Saga days had survived. Moreover, Smooth's initial slogan Your Life, Your music, which was used on Saga stations, was modified to Love Life, Love Music, which continues to be used by the station's successor. The station gradually networked many of its programmes since 2007, and from 28 June 2010 Tony Lyman was the only remaining original presenter from the Saga line up.
Local programming originated from studios in Nottinghamshire. Networked programming was syndicated from Smooth North West studios at Salford Quays, Manchester.
In 2010 GMG announced that it would be merging its five Smooth stations in England to create a nationwide Smooth Radio service based in Manchester. The new station was launched on 4 October 2010 and could be heard both on DAB and on the locally on the FM frequencies.
...
Wikipedia