Smart Alliance
 |
|
| Abbreviation | SA |
|---|---|
| Formation | 2009 |
| Type | NGO |
| Purpose | collaborate on content, sales and marketing, and technology in television |
| Headquarters | Singapore |
|
Region served
|
Southeast Asia |
|
Membership
|
ABS-CBN Corporation (Philippines) BBTV 7 (Thailand) International Media Corporation (Vietnam) MediaCorp (Singapore) Media Nusantara Citra (Indonesia) Media Prima (Malaysia) |
|
Official language
|
English and primary Southeast Asian languages |
|
Chairman of the Steering Committee
|
Lucas Chow |
|
Main organ
|
Steering Committee |
|
Parent organization
|
ASEAN |
| Website | http://smartalliancemedia.com/ |
Smart Alliance is an alliance of Southeast Asian television broadcasting companies.
On March 2009, six Southeast Asian television broadcasting companies forged an alliance to cooperate along three areas — content, sales and marketing, and technology — and capitalise on the economies of scale and combined market that the region can offer. They signed a Memorandum of Understanding to form the Smart Alliance.
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