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SmarTone

SmarTone Telecommunications Holdings Limited
Mobile telecommunication
Industry Mobile broadband services and fixed fibre broadband services
Founded 1992
Headquarters Hong Kong, China
Key people

Raymond KWOK Ping-luen, Chairman & Non-Executive Director

Anna YIP, CEO & Executive Director
Number of employees
2,128 (30 Dec 2015)
Parent Sun Hung Kai Properties
Website Hong Kong: http://www.smartone.com 
Macau: http://www.smartone.com/mo/

Raymond KWOK Ping-luen, Chairman & Non-Executive Director

SmarTone Telecommunications Holdings Limited (Chinese: 數碼通) (0315.HK) is a major telecommunications company, with operating subsidiaries in Hong Kong and Macau. SmarTone provides voice, multimedia and mobile broadband services through its territory-wide 4G and 3G networks, as well as fixed fibre broadband services for the consumer and corporate markets.

The company is a mobile phone operator in Hong Kong. It provides service on GSM-900, GSM-1800, W-CDMA (on the 2100 MHz frequency) and LTE-2600 with the brand SmarTone.

The company is a wholly owned subsidiary of SmarTone Telecommunications Holdings Limited : 0315. 67% of its stake is held by Sun Hung Kai Properties. SmarTone Mobile Communications Limited also holds 72% stake in SmarTone Macau. Anna Yip is the Chief Executive Officer of the Company.

SmarTone has 31 stores in Hong Kong, including 8 on the Hong Kong Island, 11 in Kowloon and 12 in the New Territories.

SmarTone was launched by Sun Hung Kai Properties and ABC Communications in 1992. It started operations in March 1993. It used to have another branding EXTRA for its GSM-1800-only packages obtained by the acquisition of P Plus Communications in March 1998. The brand EXTRA ended in 2002 and was merged into SmarTone’s dual-band network.

A new branding "SmarTone-Vodafone" was officially launched in April 2005, following a partnership agreement with Vodafone in December 2004. This brand name was used only in Hong Kong. SmarTone retained its original brand name in Macau.

On 19 September 2011, SmarTone Telecommunications Holdings Limited announced that it would not renew its marketing co-operation with Vodafone and reverted its brand to SmarTone from December 2011.


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