Simmons Outdoor Corporation
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| Subsidiary | |
| Industry | Imaging |
| Founded | Japan (1948) |
| Founder | David P. Bushnell |
| Headquarters | Overland Park, Kansas, United States |
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Area served
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Worldwide |
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Key people
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Matt Reintjes, VP of Outdoor Products Blake Lipham (CEO since November 2010) |
| Products | Binoculars, telescopes, firearm scopes, flashlights, GPS devices, holographic weapon sights, sunglasses, laser rangefinders, night vision devices, speed gun, spotting scopes, trail cameras, Travel Tunes, WeatherFX |
| Revenue | $64.9M USD |
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Number of employees
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1005 |
| Parent | Vista Outdoor |
| Subsidiaries | Bollé Performance Eyewear Browning Sports Optics Serengeti Eyewear Simmons Outdoor Corporation Tasco |
| Website | Bushnell.com |
Bushnell Corporation is an American company specializing in sporting optics and outdoor products based in Overland Park, Kansas, and is a subsidiary of Vista Outdoor. Bushnell's products include binoculars, telescopes, spotting scopes, riflescopes, red dot sights, GPS devices, laser rangefinders, game cameras, night vision equipment and other high-end optical equipment. The company also sells Bollé® Performance Eyewear ski goggles and sunglasses (which includes the H2O Optix sunglasses brand) and Serengeti Eyewear all-purpose sunglasses.
The company was founded in 1948 by David P. Bushnell when he returned to California from his honeymoon in Japan with two crates of binoculars and sold them by mail order. Bushnell made precision binoculars affordable to middle-class Americans for the first time through a strategy of importing from manufacturers in Hong Kong, Taiwan and Japan who provided optics to his patented specifications. Bushnell eventually expanded his business to include rifle scopes and spotting scopes. In 1971, Bushnell sold the company to Bausch & Lomb and it was renamed Bushnell Performance Optics. Three years later, Bushnell retired as vice-president of Bausch & Lomb.
In 1999, Bushnell Performance Optics was acquired from Bausch & Lomb by the private equity firm Wind Point Partners through a recapitalization of Bushnell's then parent company, Worldwide Sports & Recreation.
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