Shomi
 |
|
| Type of business | Joint venture |
|---|---|
|
Type of site
|
Video on demand |
| Available in | English, French |
| Founded | August 2014 |
| Headquarters | Toronto, Ontario, Canada |
| Coordinates | 43°40′20″N 79°22′44″W / 43.6722701°N 79.3788775°WCoordinates: 43°40′20″N 79°22′44″W / 43.6722701°N 79.3788775°W |
| Area served | Canada |
| Owner |
Rogers Communications Shaw Communications |
| Key people | David Asch (President/General Manager) Marni Shulman (Vice President, Head of Content and Programming) Ann Tebo (Senior Director, Head of Customer Experience and Insights) Rita Ferarri (Senior Director, Head Of Marketing and Communications) Dennis Kuzmar (Senior Director, Head of Technology) Keltie Neville (Senior Manager, Head of People and Culture) Mark Jarvie (Director, Head of Finance) Augusto Rosa (Director, Head of Video and Network Infrastructure) |
| Slogan(s) | What's Good |
| Website |
shomi |
| Registration | Required; unavailable |
| Launched | November 4, 2014 |
| Current status | Defunct as of November 30, 2016 |
| IP address | 52.7.196.55 |
Shomi (pronounced like "show me") was a Canadian subscription video on demand service jointly owned by Rogers Communications and Shaw Communications. The service was viewed as a Canadian-based competitor to Netflix, with a library of 1,200 films and 11,000 hours worth of television programs available on launch. Shomi content could be accessed as an over-the-top service through the service's website and apps, or through the video-on-demand libraries of participating television providers. The service emphasized manually curated categories of content, in contrast to the algorithmic approach used by competing services.
As of its beta launch on November 4, 2014, the service was not available as a standalone product and could only be purchased by internet and television subscribers of Rogers and Shaw. After August 20, 2015 that restriction was removed, and the service was available standalone. It competed directly with other subscription-based over-the-top streaming services, such as Bell Media's CraveTV.
On September 26, 2016, Shomi announced the service would shut down on November 30, 2016.
Shomi was available via the video on demand library of subscribers' set-top boxes, and as an over-the-top service via its website, mobile apps, video game consoles, and other devices. The service was priced at $8.99 per month; for its beta phase, Shomi was only available to those who are customers of Rogers and Shaw's internet or cable television services. A Rogers representative stated that the venture was "evaluating various distribution models" and was in talks with other television providers. As of August 20, 2015, Shomi was available as a standalone service and was no longer exclusive to Rogers or Shaw customers. In October 2015, Shaw Direct added Shomi to the lineup.
At its initial launch, the service offered 340 television series (11,000 hours) and 1,200 movies. Rather than using computer algorithms for suggesting content that a viewer may be interested in based on past viewing habits, Shomi content was divided into manually curated categories.
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