Shoe-fitting fluoroscope

Shoe-fitting fluoroscopes, also sold under the names X-ray Shoe Fitter, Pedoscope and Foot-o-scope, were X-ray fluoroscope machines installed in shoe stores from the 1920s until about the 1970s in the United States, Canada, United Kingdom, Germany and Switzerland. In the UK, they were known as Pedoscopes, after the company based in St. Albans that manufactured them. At the beginning of the 1930s, Bally was the first company to import pedoscopes into Switzerland from the UK. In the second half of the 20th century, growing awareness of radiation hazards and increasingly stringent regulations forced their gradual phasing out.

A shoe-fitting fluoroscope was a metal construction covered in finished wood, approximately 4 feet (1.2 m) high in the shape of short column, with a ledge with an opening where the child (or the adult customer) would then place his or her feet in the opening provided and while remaining in a standing position, look through a viewing porthole at the top of the fluoroscope down at the x-ray view of the feet and shoes. Two other viewing portholes on either side enabled the parent and a sales assistant to observe the child's toes being wiggled to show how much room for the toes there was inside the shoe. The bones of the feet were clearly visible, as was the outline of the shoe, including the stitching around the edges.

The gimmick changed from decade to decade to suit the market at the time, but the most famous sales pitches were that the fluoroscope allowed salesmen to better fit shoes and that it made it more fun for kids to go to the shoe store. During the Great Depression, a popular sales pitch was that the fluoroscope allowed the best possible fit, which made for longer-lasting shoes and implied that customers would not have to buy as many pairs for themselves or for their children. In reality, the shoe-fitting fluoroscope was nothing more than a way to attract potential customers because the fit also depends on the flesh size, which was difficult to make out in the fluoroscope.

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