Seven HD
| 7HD | |
|---|---|
 |
|
| Launched | 15 October 2007 – 25 September 2010 10 December 2007 – 4 October 2009 (breakaway) 10 May 2016 (revival) |
| Network | Seven Network |
| Owned by | Seven West Media |
| Picture format | 1080i (HDTV) 16:9 |
| Slogan | Gottaloveit |
| Country | Australia |
| Language | English |
| Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth |
| Replaced | 7 HD Digital (part-time simulcast) |
| Sister channel(s) |
Seven 7TWO 7mate 7flix Racing.com |
| Website | yahoo7.com.au |
|
Availability
|
|
| Terrestrial | |
| Freeview Seven owned (virtual) | 70 |
| Cable | |
| Foxtel (virtual) | 207 |
7HD is an Australian television channel, owned by Seven West Media, originally launched on 15 October 2007 featuring unique breakaway programming from 10 December 2007 to 4 October 2009 and a HD simulcast of Seven until 25 September 2010. The channel is available to high definition digital television viewers in metropolitan areas through a number of owned-and-operated stations. On 25 September 2010, 7HD was replaced by the new channel 7mate.
7HD returned as a high definition simulcast on channel 70 on 10 May 2016. The Melbourne and Adelaide markets receive 7HD as a HD simulcast of Seven's primary channel while the Sydney, Brisbane and Perth markets receives 7HD as a HD simulcast of 7mate; this is to allow Australian Football League (AFL) matches to be broadcast in HD in those markets. Occasionally, 7HD may simulcast the primary channel in HD in the latter markets to allow other sporting events such as the Australian Open tennis and the Summer and Winter Olympics to be broadcast in HD.
In 2004, after the 2001 introduction of digital terrestrial television in Australia, the Seven Network began a part-time high definition simulcast on digital channel 70 under the name 7 HD Digital. This simulcast showcased native high definition content alongside standard definition services on Seven. During the times that native high definition content was unavailable for simulcasting, a promo loop that showcased extracts from a variety of Seven's programs was broadcast.
7HD was officially announced on 15 September 2007, with the Seven West Media announcing their intention to start a high definition multichannel, that was initially expected to launch in December 2007. However, 7HD became the first Free-to-air commercial television channel introduced to metropolitan areas since 1988, when it launched prior on 15 October 2007, with 25th Hour being the first program broadcast at 10:30pm.
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