Serbian Cup
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| Organising body | Football Association of Serbia |
|---|---|
| Founded | 2006 |
| Region |
 Serbia
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| Number of teams | 37 |
| International cup(s) | UEFA Europa League |
| Current champions | Partizan (4th title) |
| Most successful club(s) | Partizan (4 titles) |
| Television broadcasters | Arena Sport |
| Website | Kup Srbije |
 2016–17 Serbian Cup
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The Serbian Cup is the national football cup of Serbia. For sponsorship reasons it was referred to as Lav Cup of Serbia from 2006 to 2010.
The winner of the competition gets a spot in the UEFA Europa League qualifying round.
The Serbian FA agreed the marketing rights with popular Serbian brewery from Čelarevo Carlsberg Srbija and cup was named after its main brand Lav pivo. The Carlsberg affiliate signed a deal to support the Serbian Cup for 4 years. The company will take out a sum of €1,000,000 which will be divided in four for every year of competition. That means that the awards annual budget is going to be €250,000. Along with the rewards from endorsements the winner of the Serbian Cup gets a spot in the UEFA Europa League if they are not already qualified through Serbian SuperLiga.
Serbia's cup tournament is the legal successor to the Serbia and Montenegro Cup and in turn of the Yugoslav Cup. This cup tournament lasted for four seasons up until the dissolution of the state union of Serbia and Montenegro in 2006. The tournament was dominated by Serbian clubs with no Montenegrin sides reaching the final. Belgrade giants Red Star were easily the most successful club reaching the final all four years winning twice and losing in the final the other two seasons. Surprisingly, Red Star's cross-town rival Partizan did not appear in a single final.
After Montenegro left the state union with Serbia in 2006 both football associations got to work on organizing a new tournament. The Football Association of Serbia formed a deal with Carlsberg affiliate Lav Beer and quickly formed the Lav Kup Srbije.
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Wikipedia