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Seagrams

Seagram Company Ltd.
Seagram's
Industry Beverages
Fate Broken-up into Pernod Ricard and Diageo, entertainment assets sold to Vivendi, food and beverage assets sold to The Coca-Cola Company
Successor Vivendi
Pernod Ricard
Diageo
Universal Studios
Universal Music Group
The Coca-Cola Company
Founded 1857; 160 years ago (1857)
Defunct 2000; 17 years ago (2000)
Headquarters Montreal, Quebec, Canada
Number of locations
Burlington
Oakville
Oshawa
Brampton
Saskatoon
Edmonton
Burnaby
Waterloo
Key people
Joseph E. Seagram
Bronfman family
Products Alcoholic beverages, Ginger ale, Tonic water, Club soda
Subsidiaries PolyGram N.V.
MCA Inc.
Website www.seagramsgin.com

Seagram's (legally named Seagram Company Ltd.) was a large historical corporation headquartered in Montreal, Quebec, Canada, that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures. The Seagram assets have since been acquired by other companies, notably The Coca-Cola Company, Diageo, and Pernod Ricard.

The Seagram Building, the company's American headquarters office tower at 375 Park Avenue in New York City, was designed by architect Ludwig Mies van der Rohe with Philip Johnson. The former Seagram headquarters in Montreal now belongs to McGill University, under the name Martlet House.

In 1857, a distillery was founded in Waterloo, Ontario. Joseph E. Seagram became a partner in 1869 and sole owner in 1883, and the company became known as Joseph E. Seagram & Sons. Many decades later, in 1924, Samuel Bronfman and his brothers founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to Prohibition in the United States. (The Distillers Corporation Limited name was derived from a United Kingdom company called Distillers Company Limited, which controlled the leading brands of whiskey in the UK, and which was doing business with the Bronfmans.)


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