Sanitarium Health and Wellbeing Company
 |
|
| Private | |
| Industry | Food |
| Founded | Melbourne, Victoria 1898 |
| Headquarters |
Berkeley Vale, New South Wales, Australia Auckland, New Zealand |
|
Key people
|
Kevin Jackson, CEO |
| Products |
Weet-Bix Up & Go Peanut butter So Good Marmite |
| Revenue | A$300 million |
|
Number of employees
|
1700 |
| Website |
Sanitarium Australia Sanitarium New Zealand |
The Sanitarium Health & Wellbeing Company is the trading name of two sister food companies (Australian Health and Nutrition Association Ltd and New Zealand Health Association Ltd). Both are wholly owned by the Seventh-day Adventist Church.
Founded in Melbourne, Victoria in 1898, Sanitarium has factories in a number of locations across Australia and New Zealand, producing a large range of breakfast cereals and vegetarian products. All the food products it manufactures and markets are plant derived or vegetarian.
Its flagship product is Weet-Bix, a top-seller in the Australian and New Zealand breakfast cereal market.
Sanitarium launched soy milk under the brand So Good in 1985 and has maintained market leadership of the soy milk category in supermarket in both Australia and New Zealand.
Up&Go, a breakfast drink, was launched in 1997 is a successful and growing brand in the breakfast cereal category in both Australia and New Zealand.
Sanitarium has produced and marketed many food products throughout its 100+ year history including peanut butter, vegetarian meals, snacks and beverages.
The company also operated health food shops in a number of cities, closing them in the 1980s.
During her time in Australia, pioneer Adventist Ellen G. White's son Willie convinced Seventh-day Adventist Edward Halsey, a baker at John Harvey Kellogg's Battle Creek Sanitarium, to immigrate to Australia.
Halsey arrived in Sydney, New South Wales, on 8 November 1897. He rented a small bakery in Melbourne, and produced Granola (made of wheats, oats, maize and rye) and Granose (the unsweetened forerunner to Weet-Bix). He and his team sold it from door to door as an alternative to fat-laden or poor nutritious foods popular at the time.
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Wikipedia