Sabritas
 |
|
| Subsidiary of PepsiCo | |
| Founded | 1943 |
| Headquarters | Mexico City, Mexico |
| Products | Snack food |
| Website | sabritas.com.mx |
Sabritas is a Mexican snacks company. They are best known for manufacturing chips.
Sabritas was founded in 1943 by Pedro Antonio Marcos Noriega as Golosinas y Productos Selectos in Mexico City. It produced and sold potato chips, corn chips and snacks, however it relied on a small distribution network which was mostly bicycle-based. The name is a portmanteau of Sabrosas y Fritas, which means Tasty and Fried (or Fried ones) in Spanish.
In 1966, one year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, Sabritas was bought out. It started modernizing its processes and expanding its retail channel.
In 2000, Sabritas made taco shells that inadvertently contained Starlink, a genetically modified corn that was not approved for human consumption. The contaminated flour was supplied by a mill in Texas. The shells were made on behalf of Kraft, which distributed them in Taco Bell-branded packages to supermarkets; Kraft recalled the taco shells when the Starlink was detected by Friends of the Earth.
Sabritas is the brand under which Pepsico brands the Frito-Lay products in Mexico, such as Cheetos, Fritos, Doritos and Ruffles. It is also the namesake for its own line of potato chips. Frito-Lay also sells variations of its products under the Sabritas brand in U.S. states bordering Mexico. Some seasons, every bag of Sabritas contains non-wrapped plastic and Tazos. Tazos are known as POGS in the U.S. It also has several local products such as Crujitos, Poffets, Rancheritos and Sabritones. Sabritas controls around 80% of the Mexican snacks market, while the company's main competitor, Grupo Bimbo's Barcel has 12% of it.
In 1982, in the middle of the Latin American debt crisis it created Sonric's as a way to expand its product line with candies and as a response to lowered demand because of the contraction of economic power. The brand is known because of its mascot, a wizard (known as El Maguito Sonrics) and it is pretty popular among kids.
...
Wikipedia