STB СТБ |
|
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Launched | 2 June 1997 |
Owned by |
StarLightMedia Group 50% Modern Times Group |
Picture format | 16:9 (576i, SDTV) |
Slogan | When you are at home |
Country | Ukraine |
Headquarters | Kiev, Ukraine |
Website | www.stb.ua |
STB (Ukrainian: СТБ) is a Ukrainian commercial television network. Today, the coverage area of the network is 85% of Ukraine's territory. It is broadcast in all oblast centers and all Ukrainian cities with a population greater than 50,000. It occupies the 1st place in the list of the leading TV networks in Ukraine.
The founders of the networks were Ukrainian and American companies: International Media Center, Shachar Enterprises, Inc., Internews Netouron K. The STB was launched on 2 June 1997. Since 1997, STB was controlled by Volodymyr Sivkovych, a Ukrainian businessman and politician. He was the one, who decided to create the TV channel. Since September, 1996, the crew of STB broadcast news (under title "Vikna" (eng.- "Windows")) on the frequency of UT-2.
In 1999 STB fell under the influence of companies of Lukoil Group. Oleksiy Fedun became the executive president of the network.
In 2000 the popularity of the channel rose. The most popular programs are Vikna. News., Vikna. Business., Vikna. Capital-city., Vikna. Crimes., Vikna. Sport. and Vikna. Midnight. STB becomes an info-channel.
In 2000 Windows (Ukrainian: Вікна) was registered as a trademark of STB. In 2001 STB became a registered trademark. STB became the first Ukrainian television network that got a doman name and website - stb.ua.
In 2002 the administration of STB changes its brand as an info-channel. There are more entertaining programs on air, such as, National Striptise Championship of Ukraine, reality-shows "The House" and "Starving", and the scandalous talk show "Restricted Zone". Tee popularity of STB falls. Lukoil tries to sell STB.
In 2004 STB becomes the property of one of Viktor Pinchuk's companies.