StarLightMedia Group
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| Conglomerate | |
| Industry | Mass media |
| Founder | Viktor Pinchuk |
| Headquarters | Kyiv, Ukraine |
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Key people
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Olena Pinchuk (Chair) Volodymyr Borodiansky (CEO) |
| Products | Television, broadcasting, film equipment rental, scenery production, new media, movies, entertainment, advertisement production |
| Website | www |
StarLightMedia is the largest Ukrainian broadcasting group, composed of six television stations and nine other media and advertising companies. It was founded 11 November 2009 in Kyiv. In 2013 its market share was 30.17% (GfK Ukraine research, panel 50K+) and in 2014 - 27.85% by audience 14-49 (Nielsen research, panel 50K+). Its market share in 2012 was 34% by audience ages 14–49 and in 2014 - 32%(GfK Ukraine research, panel 50K+). In 2015 group’s share for audience of 14-49 has made 27.33% (50K+, Nielsen’s television audience research). The margin over closest competitor is 46%, for middle and upper income Ukrainians — 54%.
In 2013, StarLightMedia launched wGRP Investment business, when the group invests its air time in prospective brands and get its return of investments from a sales growth due to the advertising. In 2014, the holding implemented about 10 partnerships by this model, including pharmaceutical company Omnipharma and FMCG company Karpatskie Mineralnie Vody.
STB is a national (covering 98% of the country) TV station of general interest that started broadcasting in 1997. In 2015, STB, with a share of 10.01% for the target audience 14-49, and 9.56% for the target audience 18-54 (here and further figures are given for 50K+, Nielsen’s television audience research data belongs to TIC, provided by StarLightMedia). In 2013 and 2014 STB was the most rating Ukrainian broadcaster with share 11.7% in 2013 (annual growth was 9%) by audience 14-49 (GfK Ukraine research, panel 50K+). and 10.17% in 2014 (Nielsen research, panel 50K+). In 2012 core audience of the STB channel consists of women 20–50 years and its share in 2012 for this target group was 13.39% (GfK Ukraine research, panel 50K+).
STB' key projects are:
In autumn 2012, 100 percent of STB prime time was filled with shows produced by the station.
The CEO of STB is Volodymyr Borodyansky.
ICTV is a national TV channel (covering 95% of the country territory) of general interest started broadcasting in 1992. Its core audience consists of male viewers 25–45 and its share in 2012 for this target group was 11.17%, in 2013 - 11,4% (GfK Ukraine research, panel 50K+), and in 2014 - 7.79% (Nielsen research, panel 50K+). ICTV’s share in 2015 was 9.82% for channel’s core target audience M25-55, 50K+ (Nielsen’s television audience research data.
ICTV key shows are daily news Fakty/Facts and Fakty with Oksana Sokolova weekly analytical program. Also investigative journalism programs Distalo! (Enough!), Secret Front, GrajdanskayaOborona, Nadzvychaini Novyny/Extreme News, Antizombie. Svoboda Slova/Freedom Of Speech political talk-show.
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