STAR TV (Asia)
| Subsidiary of 21st Century Fox | |
| Founded | August 1, 1990 |
| Headquarters | 8th Floor, One Harbourfront, 18 Tak Fung Street, Hunghom, Kowloon, Hong Kong |
| Products |
Broadcasting Film Entertainment Web portals |
| Website | Official website |
Star TV, sometimes styled as "STAR TV" (standing for Satellite Television Asian Region), is an Asian TV service owned by 21st Century Fox.
In 2009, News Corporation restructured Star Asia into 3 units – Star India, Star Greater China and Fox International Channels Asia.
In 2008, an author Shiau Hong-chi wrote that Murdoch's purchase of Star TV in 1992 was based on a theory of media globalization assuming that people across nations and languages will watch the same TV programs. Shiau says that the original plan for Star TV was to broadcast popular American shows to Asian audience with as little effort as possible. However, the plan was unsuccessful and Star TV had to invest on local branches to make local shows.
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