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SINA Corporation

Sina Corp
Sinalogo1.png
Type of site
Public (NASDAQSINA)
Founded November 30, 1998; 18 years ago (1998-11-30)
Headquarters Shanghai, China
Beijing, China
Founder(s) Wáng Zhìdōng (王志东)
Key people Charles Chao, President, Chairman, CEO
Herman Yu, CFO
Hurst Lin, COO
LC Chang, Vice President
Industry IT, telecom, manufacturing
Products Sina Weibo, Sina Mobile,Sina Online,Sinanet
Revenue $1482 million (2011)
Employees 63,400
Website Sina.com
Sina.com.cn
Sina Sports
Sina Video
Alexa rank Increase 13 (August 2015)

Sina (Chinese: ; pinyin: Xīn Làng) is a Chinese telecom company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by Southern Weekend as the "China's Media of the Year" in 2003.

Sina owns Sina Weibo, a Twitter-like microblog social network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. The social networking service has more than 500 million users and millions of posts per day, and is adding 20 million new users per month, says the company. The top 100 users now have over 180 million followers combined.

It is the largest Chinese-language mobile portal. It is run by Sina Corporation, which was founded in 1999. The company was founded in Beijing, and its global financial headquarters have been based in Shanghai since October 1, 2001.

Sina App Engine (SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, effective web deployment and hosting service for those corporations, organizations and independent developers. Now more than 300,000 developers in China are using SAE.

It mainly caters to the Chinese population around the globe, Sina stated that it has about 94.8 million registered users and more than 10 million active users engaged in their fee-based services (10,000 of whom are overseas Chinese in North America). It provides different services around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include Sina US, Sina Japan, Sina Korea, Sina Australia, Sina Europe and Sina Germany.

It is one of the four major business lines of Sina Corporation (NASDAQ: SINA). The rest of the major business lines are Sina Mobile, Sina Online and Sinanet.


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