Sí, se puede (Spanish for "Yes, it is possible" or, roughly, "Yes, one can";pronounced: [ˈsi se ˈpwe.ðe]) is the motto of the United Farm Workers. In 1972, during Cesar Chavez's 25-day fast in Phoenix, Arizona, he and UFW's co-founder, Dolores Huerta, came up with the slogan.
The phrase has been widely adopted by other labor unions and civil rights organizations and drew widespread political and media attention as a rallying cry during the U.S. immigration reform protests, and was also used in the 2002 Disney film Gotta Kick It Up!
The saying Sí Se Puede has long been a UFW guiding principle that has served to inspire accomplishment of goals even in what at times may seem insurmountable situations. Sí Se Puede is a federally Registered Trademark of the UFW so the UFW can maintain the original meaning of this saying.
Sí se puede is usually translated in English as "It can be done", or "Yes you can". The more literal translation that the United Farm Workers uses is "Yes, it can be done!"
President Barack Obama adopted the English version "Yes, we can!" first during the 2004 Illinois Democratic primary race for U.S. Senate, and it became a slogan of his 2008 presidential campaign. "Yes, we can!" was the theme of Sen. Obama's speech following his second-place finish in the 2008 New Hampshire primary. Following the speech Obama was endorsed by the Culinary Workers Union in the Nevada Democratic Caucus, though it is important to note that news of the endorsement had already been circulating prior to this speech. The phrase was also used in the song "Yes We Can", which was performed by numerous celebrities in support of Obama. Another video created in support of Obama's 2008 presidential bid, entitled Sí Se Puede Cambiar, written and performed by Andres Useche and directed by Eric Byler, was released on YouTube on February 22, 2008.