São Paulo Gay Pride Parade

São Paulo Gay Pride Parade
São Paulo LGBT Pride Parade
Date(s)	Sunday after the annual holiday of Corpus Christi
Frequency	Annually
Location(s)	São Paulo, Brazil
Inaugurated	June, 1997
Most recent	18 June, 2017
Participants	Over 5 million (2013)

São Paulo LGBT Pride Parade (Portuguese: Parada do Orgulho LGBT de São Paulo) is an annual gay pride parade that takes place in Avenida Paulista, in the city of São Paulo, Brazil, since 1997. The 2006 parade was considered the biggest pride parade in the world at the time by the Guinness Book of World Records, and it typically rivals the New York City Pride March as the largest pride parade in the world. In 2010, the city hall of São Paulo invested R$ 1 million reais in the parade. The event is the second largest of the city, after only Formula One. According to the LGBT app Grindr, the gay parade of the city was elected the best in the world.

The Pride and its associated events are organized by the APOGLBT, Associação da Parada do Orgulho de Gays, Lesbicas, Bissexuais e Travestis e Transexuais, since its foundation in 1999. The march is the event's main activity and the one that draws the biggest attention to the press, the Brazilian authorities as well as to the hundreds of thousands of curious people that line themselves along the parade's route. In 2009, 3.2 million people attended the 13th annual São Paulo Gay Pride Parade.

The meeting point is at the Museum of Art of São Paulo (MASP – Museu de Arte de São Paulo) right at the middle of São Paulo's postcard Avenida Paulista. Even though the meeting time is at 12 noon, the parade doesn't start to move before 2 or 3 PM. The parade is 2.6 miles long (4.2 km) and starts at Avenida Paulista (MASP), at around noon. It follows Rua da Consolação to the end at Praça Roosevelt, in Downtown São Paulo, at around 10 PM.