Rutland Radio
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| Broadcast area | Rutland & Stamford |
|---|---|
| Frequency | FM: 97.4, 107.2 MHz |
| First air date | 13 December 1998 |
| Format | Contemporary |
| Owner | Lincs FM Group |
| Sister stations |
Compass FM Dearne FM KCFM Lincs FM Ridings FM Rother FM Trax FM |
| Webcast | 64 kbit/s |
| Website | www.rutlandradio.co.uk |
Rutland Radio is an Independent Local Radio station which started broadcasting on 13th December 1998 from Knights Yard, Gaol Street (off Melton Road) in Oakham to Rutland on 107.2FM (Manton) and Stamford on 97.4FM (East Casterton, which also carries NOW Peterborough).
The station has been owned by the Lincs FM Group in Lincoln since launch. It has numerous sister stations, sharing programming with certain 'siblings'.
It received the licence from the Radio Authority to broadcast to Rutland on 4 June 1998 (the day licences were awarded to the two nearby stations that have now become Oak FM). The group of licences had been advertised en-masse, and two stations were proposed for the area. It turned out to be initially three.
Although eight stations had applied for the licence by 3 February 1998, only Rutland Radio had submitted proposals for Rutland - the other seven were for Leicestershire. Rutland had only come back into existence a year before the station commenced.
The station has tried in the past to find a slot on a local DAB multiplex, but they would need to be on two as Rutland is covered by the Leicestershire licence and Stamford by the Peterborough licence.
The station is officially aimed at people aged between 25 and 54. There is a half-hour farming programme from 7am on Sunday, at the same time and presenter as Lincs FM. Rutland's weather forecasts were provided by MOD meteorologists at Kendrew Barracks. There are two weekly podcasts - the Best Bits and one for the farming programme.
The station's local community involvement is both for Oakham, Uppingham and Stamford. Much of the advertising is piggy-backed on Lincs FM content; Springfields shopping outlet in Spalding makes a frequent appearance in adverts and sponsorship. Rutland has the highest average house-prices in the East Midlands, so it has advertiser-friendly demographics. Within its small broadcast area are three well-known public schools: Oakham School, Uppingham School and Stamford School (with Stamford High School).
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