Oak FM
 |
|
| Broadcast area | West Leicestershire & North Warwickshire |
|---|---|
| Slogan | We Never Grew Up |
| Frequency |
107.0 (Loughborough) 107.9 MHz (Hinckley & Nuneaton) |
| First air date | 26 March 2008 |
| Last air date | 28 July 2016 |
| Format | Adult Hits |
| Owner | Quidem |
| Sister stations | The New 96.2 Touch FM |
| Website | http://1079.oakfm.co.uk/ |
107.0 (Loughborough)
The New 107 Oak FM was a local radio station broadcasting in West Leicestershire and Nuneaton, in the English Midlands. It was owned and operated by Quidem.
Launching on Wednesday 26 March 2008, the station was established by the merger of two existing stations which originally launched in the late 1990s: existing Lincs FM Group station Fosseway Radio in Hinckley and the acquisition of Oak 107 FM in Loughborough from the CN Group in October 2007.
Fosseway Radio was the original holder of the Hinckley licence, awarded to the Lincs FM Group by the Radio Authority in early 1998. It launched on the air on 1 November that year.
The original Oak FM launched on 14 February 1999. The station went through a number of rebrands and was eventually acquired by the CN Group in the early 2000s. In 2003 the station supported the "Give The Luffs a Lease" campaign in favour of Loughborough Football Club's attempt to secure a long term lease for the site of its stadium. The Radio Authority ruled that this "was acceptable because the station was satisfied that the vast majority of its listeners would support it and the issue was not made into a political controversy." This licence became Lincs FM's first-ever acquisition, in the Autumn of 2007.
According to a memorandum to Ofcom, both stations had never returned a profit in their first decade on-air. To allow the station to become profitable, both studios were moved to a new site near Coalville generally equidistant between the two towns. Following a temporary co-location at the Hinckley studios, the new studios opened in the Summer of 2008. There were originally separate breakfast shows, with localised specialist programmes on Sunday evening. Outside of this schedule, the two services were identical but retained split advertising, allowing clients the opportunity to buy one, the other, or both transmitters if they wished.
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