Rovira Biscuits Corporation
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| Private | |
| Industry | Food |
| Founded | 1929 |
| Founder | José María Rovira Viza |
| Headquarters | Ponce, Puerto Rico |
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Number of locations
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Ponce (2), Guaynabo (1) |
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Area served
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Puerto Rico, United States, Caribbean, Brazil |
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Key people
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Rafael Luis Rovira, CEO Carlos Juan Rovira,President José Antonio Rovira, board member Angel Rodriguez, General Manager Armando Rodríguez, Sales Manager, Puerto Rico Elvis Contreras, Sales Manager, US Exports Rafael Colón, Sales, Islands and the Caribbean |
| Products | Crackers |
| Revenue | $10 Million + |
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Number of employees
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50 |
| Parent | Rovira Foods, Inc. |
| Divisions | 6 |
| Website | Rovira Biscuits Corporation |
Rafael Luis Rovira, CEO
Rovira Biscuits Corporation is a Puerto Rican corporation that manufactures crackers branded by the same name. The company is well known for its production of "export sodas" crackers. The company's headquarters are located in Urbanizacion La Ceiba, barrio San Anton, in the city of Ponce, Puerto Rico, and its main production facilities are located on PR-10 southbound, in barrio Sabanetas, just south of the intersection with PR-52 exit in Ponce, Puerto Rico.
The company began in 1929 in Puerto Rico when the company founder and Spanish immigrant, José María Rovira Viza, purchased a small bakery on calle Villa, in downtown Ponce. In 1937, José Miguel Rovira, José María Rovira’s son, joined the Company and started the transformation into a crackers manufacturer. During the next decade, and throughout the Second World War, the company expanded its product offerings and facilities.
In 1947, the company became a legally registered corporation in Puerto Rico under the name of Rovira Biscuit Corporation and, in the same year, it built new manufacturing facilities in Ponce. In 1952 it moved from its original location in downtown Ponce to the Cuatro Calles sector, near Avenida Las Americas. The new facility provided 50,000 square feet of space. In the early 1950s, further growth allowed the company to start marketing its products to the East Coast of the United States, to satisfy the demand of the large number of Puerto Ricans who had started to migrate there in those years. This was followed by expanding its market to the Caribbean area. In the 1960s, the company added new technology, marketing plans, and management turning "Rovira" into a household name among consumers in Puerto Rico. Also in the 1960s, the company expanded its marketing into areas in the United States beyond the East Coast.
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Wikipedia