Rooh Afza
Rooh Afza logo
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| Invented by | Hakim Abdul Majeed |
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| Launch year | 1906 |
| Company | Hamdard (Wakf) Laboratories |
| Availability | Yes |
Rooh Afza (Urdu: روح افزا; Hindi: रूह अफ़ज़ा; Bengali: রূহ আফজা) is a non-alcoholic concentrated squash. It was formulated by Hakeem Hafiz Abdul Majeed in 1906 in Ghaziabad, British India and is manufactured by the companies founded by him and his sons, Hamdard (Waqf) Laboratories, Pakistan and Hamdard (Wakf) Laboratories, India. Since 1948, the company has been manufacturing the product in India, Pakistan as well as in Bangladesh. Other companies formulate the same un-patented recipe in these countries as well. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo (the hot summer winds of Northern India and Pakistan and Bangladesh). It is sold commercially as a syrup to flavor sherbets, cold milk drinks, ices, and cold desserts, such as the popular falooda.
In 1906, Hakim Abdul Majeed, a physician of Unani herbal medicine, founded his clinic in Old Delhi. The following year, he launched Rooh Afza from an establishment at Lal Kuan in Old Delhi. Following the partition of India in 1947, while the elder son stayed, the younger son migrated to Pakistan and started a separate Hamdard from two rooms in Karachi.
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