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Ronni Chasen

Ronni Chasen
Born Veronica Cohen
October 17, 1946
Kingston, New York, United States
Died November 16, 2010(2010-11-16) (aged 64)
Beverly Hills, California, United States
Cause of death Shot
Resting place Hillside Memorial Park Cemetery
Culver City, California, U.S.
Nationality American
Occupation Publicist

Ronni Sue Chasen (October 17, 1946 – November 16, 2010) was an American publicist, who once represented such actors as Michael Douglas, as well as musicians such as Hans Zimmer and Mark Isham, among others. Chasen directed the Academy Award campaigns for more than 100 films during her career, including Driving Miss Daisy in 1989 and The Hurt Locker in 2009.

Chasen was shot and killed November 16, 2010, while driving home from the premiere of the film Burlesque. Police concluded that unemployed felon Harold Martin Smith killed her during a random robbery.

Chasen was born Veronica Cohen to a Jewish family in Kingston, New York in 1946. She was raised in both the Riverdale neighborhood of the Bronx and the Washington Heights section of Manhattan. She won a series of Duncan Toys Company yo-yo contests held in Morningside Heights as a child.

Chasen began her early career as a publicist for her brother, film director Larry Cohen, who hired her as a publicist for his 1973 blaxploitation film, Hell Up in Harlem, which became one of her earliest jobs in the industry.

Chasen became known in Hollywood for her PR work on such films as On Golden Pond, and the second film in the Oliver Stone/Michael Douglas Wall Street film franchise, Wall Street 2: Money Never Sleeps. She was pushing for Oscar recognition for Douglas in his role as the money hungry, risk averse character Gordon Gekko. Chasen successfully directed the Oscar campaign for the 1989 film Driving Miss Daisy, which won the Academy Award for Best Picture the following year.


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