Romanization of Urdu
Roman Urdu is the name used for the Urdu language written with the Roman script.
According to the Urdu scholar Habib R. Sulemani: "Roman Urdu is strongly opposed by the traditional Arabic script lovers. Despite this opposition it is still used by most on the internet and computers due to limitations of most technologies as they do not have the Urdu script. Although, this script is under development and thus the net users are using the Roman script in their own ways. Popular websites like Jang Group have devised their own schemes for Roman Urdu. This is of great advantage for those who are not able to read the Arabic script. MSN, Yahoo and some desi-chat-rooms are working as laboratories for the evolving new script and language (Roman Urdu)."
Roman Urdu is often used by multinational corporation like Unilever or Pepsi to save money and resources on printing and advertising while marketing their products in both India and Pakistan.
Although the idea of romanizing Urdu had been suggested several times, it was General Ayub Khan who most seriously suggested adopting the Roman script for Urdu and all Pakistani languages during his rule of the country. The suggestion was inspired to an extent by Atatürk's adoption of Roman for Turkish in Turkey.
1Khudáwand merá chaupán hai; mujhe kamí na hogí.
2Wuh mujhe harí harí charágáhon men bithátá hai: Wuh mijhe ráhat ke chashmon ke pás le játá hai.
3Wuh merí ján ko bahál kartá hai: Wuh mujhe apne nám kí khátir sadáqat kí ráhon par le chaltá hai.
4Balki khwáh maut ke sáye kí wádí men se merá guzar ho, Main kisí balá se nahín darúngá; kyúnknki tú mere sáth hai: Tere 'asá aur terí láthí se mujhe tasallí hai.
5Tú mere dushmanon ke rúbarú mere áge dastarkhwán bichhátá hai: Tú ne mere sir par tel malá hai, merá piyála labrez hotá hai.
6Yaqínan bhalái aur rahmat 'umr bhar mere sáth sáth rahengí: Aur main hamesha Khudáwand ke ghar men sukúnat karúngá.
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Wikipedia