Rohit Loomba

Rohit Loomba is a hip hop journalist based in Chicago, Illinois. Rohit founded Chinatown Productions with his partner, Mike Li, in 2004. Chinatown Productions has since become the entertainment company through which both Rohit and Mike have launched various hip hop–oriented projects. Rohit is currently Editor-In-Chief of Bumsquad Magazine (the official magazine of the popular hip hop DJ Crew, the Bumsquad DJz), staff at the heavily trafficked ezine allhiphop, contributing editor for WWS Magazine, and a writer for Ozone Magazine.

Rohit has interviewed artists such as Paul Wall, Chamillionaire, Papoose, Mobb Deep, Juelz Santana, and Ludacris for Bumsquad Magazine, which he founded in association with the Bumsquad DJz. The debut issue of Bumsquad Magazine found Papoose and Chamillionaire on the covers. In an online interview Rohit briefly mentioned that his harsh criticism of Papoose in the debut issue triggered a less than pleasant response from DJ Kay Slay, who works closely with the New York emcee. It was made clear that words were exchanged, but the extent of the dispute wasn't mentioned further.

Rohit is also staff at allhiphop.com for which he has interviewed Shawnna, Paul Wall, Trae, and others. In his allhiphop feature on Paul Wall, the popular Houston emcee and Jeweler discussed his trip to Sierra Leone in great detail, commenting on the realities of the diamond trade and the issues surrounding conflict diamonds. The feature was given much attention by fans while some felt that the emcee displayed hypocrisy by continuing to sell and wear diamonds even despite having seen what he described. In his interview with Scarface, Rohit found the legendary southern emcee discussing his exploration of the Islamic Faith as well as the importance of keeping your business straight. An interview with Juelz Santana had the emcee first share that he was working on a full-length album, Can't Feel My Face, with Lil Wayne.

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