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Rogers Department Store

Rogers Department Store
Rogers Department Store in Florence.jpg
The building in April 2014
Rogers Department Store is located in Alabama
Rogers Department Store
Rogers Department Store is located in the US
Rogers Department Store
Location 117 N. Court St., Florence, Alabama
Coordinates 34°48′3″N 87°40′36″W / 34.80083°N 87.67667°W / 34.80083; -87.67667Coordinates: 34°48′3″N 87°40′36″W / 34.80083°N 87.67667°W / 34.80083; -87.67667
Area less than one acre
Built 1910 (1910)
Architect Hulsey & Hall
Architectural style Art Deco
NRHP Reference # 98001025
Significant dates
Added to NRHP August 14, 1998
Designated ARLH August 25, 1994

Rogers Department Store was a department store chain based in Florence, Alabama. Founded in 1894, the company grew to include locations across the Tennessee Valley. The original building, constructed in 1910, was listed on the Alabama Register of Landmarks and Heritage in 1994 and the National Register of Historic Places in 1998.

Benjamin A. Rogers and his sons came to Florence in 1894 during a boom in the local economy driven by the construction of a canal to bypass the Muscle Shoals on the Tennessee River. The family erected a two-story frame building to house a department store. The store was one of the first in the area to clearly mark prices on items, rather than leaving the purchase up to negotiation.

Benjamin Rogers died in 1902, and the store burned in 1910, leaving the Rogers sons to rebuild. They erected the current two-story building, which was expanded to three stories and partially rebuilt after a fire in 1946. Rogers opened other locations, including in Muscle Shoals, Decatur, and Athens. The company remained in the family until 1998, when it was sold to The Dunlap Company, who closed the downtown Florence location in 2001. The store in Athens was closed in 1996, the Decatur store in 2006, and Muscle Shoals location (at Southgate Mall) was closed in 2007. As of 2013, the Florence building is occupied by an Asian fusion restaurant, Jos. A. Bank, and Alabama Outdoors on the ground floor, while the Martin Supply Company offices occupy the upper floors.

The building is a three-story Art Deco structure, with over 65,500 square feet (6,100 sq. m) of interior space. It was originally constructed of solid brick, with some concrete block and poured reinforced concrete walls dating from the late 1940s expansion and post-fire restoration. The rear of the building, separated from a parking garage by a narrow alley, retains its original brick, with evidence of arched window openings on the two lower floors, along with twin chimneys.


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