Rob Reger

Emily the Strange is an advertising mascot character featured in several books, graphic novels, and several merchandise and clothing lines. She was created by Rob Reger for his company Cosmic Debris Etc. Inc. located in San Francisco, California.

She first appeared on Santa Cruz Skateboards professional skater Ross Goodman's skateboard graphics. Nathan Carrico, graphic artist and creative director, designed Emily in 1991 for Santa Cruz Skateboards in Santa Cruz, California.

Cosmic Debris has opened four Emily the Strange flagship stores to date (Taiwan, Taipei, Hong Kong and Greece), with plans to open Emily the Strange retail stores in the Americas in the next years.

The Emily the Strange franchise has a considerable merchandising catalog, including clothing, stationery, stickers and fashion accessories. All of the products feature Emily's distinctive appearance and frequently feature one of her cynical sayings such as "Get Lost," "Be All You Can't Be," or "Wish You Weren't Here".

Co-branding alliances and partnerships have included Jones Soda, Gibson Guitars and Manic Panic (hair coloring, nail polishes and colorful extensions).

Emily the Strange is published in several formats by world-renowned publishers including Chronicle Books, Dark Horse Comics and, most recently, HarperCollins.

The Chronicle Books hardback graphic novellas include:

In 2005, the first two issues of the comic book series were released by Dark Horse Comics -- "The Boring Issue" (#1) and "The Lost Issue" (#2). "The Dark Issue" (#3) was published in 2006. The collected edition of the first three comic books (Emily the Strange: Lost, Dark, and Bored) was published in November 2006. The fourth offering, "The Rock Issue" (#4), was published in 2007. An ongoing, monthly, standard-length series has been published since March 2008.

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