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Jones Soda

Jones Co.
Public (OTN:JSDA)
Founded 1987 in Western Canada
Headquarters Seattle, Washington
Products Soft drinks, candy
Revenue Decrease US$17.526 million (2010)
Decrease US$6.106 million (2010)
Website jonessoda.com

Jones Soda Co. is a beverage company based in Pioneer Square, Seattle, Washington. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. Jones Soda is a carbonated soft drink that has many unusual flavors that are not offered by other soft drink makers.


The company was founded by Peter van Stolk in 1986 as a beverage distributor in Western Canada. Until 1995, the company distributed other beverage lines such as AriZona Iced Tea and Thomas Kemper sodas in Western Canada.

As the company gained significant knowledge of the beverage industry, it decided to get into the market with alternative beverages as the Urban Juice & Soda Company. By 2000, over 85% of its revenues came from the Jones Soda brand, and the company officially changed its name to Jones Soda and moved its headquarters from Vancouver to Seattle. In November 2006, Jones Soda announced that it would replace high fructose corn syrup (HFCS) – which is used by most national brands in carbonated soft drinks – in its products with cane sugar (in the form of an inverted syrup). On January 22, 2007, Jones Pure Cane Soda was launched in 12 ounce cans. By April 2007, all of the company's products switched to cane sugar, except for its energy drinks, which changed that fall.

In 2007, the company announced an $11.6 million loss, due to the attempted expansion into the canned-soda market, whose barriers to entry were high against mass-produced Coca-Cola and Pepsi.

In 2008, Jones Soda announced a second-quarter loss and the downsizing of 42 employees (40% of its workforce), cutting costs a little over $2.6 million annually.

In March 2010, Jones Soda agreed to allow rival Reed's, Inc. to purchase the company at a steep discount, though later in the month Jones backed out of the deal. The company named former Talking Rain president William Meissner as President and CEO.


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