"Ride It" | ||||||||
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Single by Geri Halliwell | ||||||||
from the album Passion | ||||||||
B-side | "It's Raining Men" | |||||||
Released | 22 November 2004 | |||||||
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Recorded | 2003 | |||||||
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Length | 3:46 | |||||||
Label | Innocent | |||||||
Writer(s) |
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Producer(s) |
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Geri Halliwell singles chronology | ||||||||
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"Ride It" is a song recorded by English singer Geri Halliwell for her third studio album, Passion (2005). It was released on 22 November 2004 by Innocent Records as the first single from the album.
Strong competition from Girls Aloud, Destiny's Child and Lemar resulted in a final chart position of number four in the UK Singles Chart, from a midweek position of number two, with 19,196 copies sold in its first week. "Ride It" went on to sell 55,142 copies and became the 143rd best selling single of 2004.
The accompanying music video for the song was directed by Luca Tommassini. In it, Halliwell dresses as a policegirl and spanks a male model with a truncheon before flashing her bra. She also sticks the truncheon between the man's legs. There is also a close-up of lifting her pink dress and shaking her bottom. TV executives were worried the video would be too sexual for Top of the Pops Saturday viewers, which was watched by six to 12 year olds. The BBC then censored the video, saying: "TOTP Saturday will air Geri's video without a couple of unsuitable shots". Music executive Simon Cowell also criticized the single's music video on ITV's CD:UK saying, "If I was her record label and that video arrived on my desk I would throw it in the bin". In response, Halliwell wrote to Cowell demanding an explanation for his outburst as well as an apology.
To promote the single, Halliwell performed the song on Children in Need 2004, Ant & Dec's Saturday Night Takeaway, Top of the Pops, CD:UK, GMTV, Ministry of Mayhem and This Morning. On 9 November 2004, Halliwell appeared on GMTV to promote "Ride It" and performed the single with a big pink G as a main prop, along with four female dancers.