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Revision3 Shows

Discovery Digital Networks
Subsidiary
Industry Technology
Founded June 5, 2013; 4 years ago (2013-06-05)
San Francisco, California, U.S.
Headquarters San Francisco, California, U.S.
Key people
Jim Louderback (Former CEO)
Philip DeFranco (Senior Vice President)
Number of employees
75
Parent Discovery Communications
Website www.discoverydn.com

Discovery Digital Networks is a San Francisco based multi-channel Internet television and digital cable network that creates, produces and distributes Web television shows on niche topics. It operates as the online video arm of Discovery Communications since its acquisition in May 2012. It operates as the provider for 6 distinct "networks:" Revision3, TestTube, Animalist, Seeker, the DeFranco Network and Rev3Games. As of December 2016, Discovery Digital Networks has merged into a new company named Group Nine Media.

Revision3 is the consumer review and miscellaneous network launched in 2005, as well as being the company name from 2005 to 2013. The network has primarily technology-based shows hosted and produced by Patrick Norton, and gaming shows hosted and produced by Adam Sessler. The network is known for creating personalities which consumers can trust buying advice from. The network also creates and hosts comedic, political, DIY and movie-related content. The name refers to the revisioning of video programming, according to founders Jay Adelson, Kevin Rose and David Prager. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converged. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.

In 2013, DDN acquired the company set up by Philip DeFranco, DeFranco Creative. A new subsidiary was formed under DDN called DeFranco Networks and Merchandise, which he will now completely operate under as Senior VP. This set up 2 individual subsidiaries of under DeFranco Networks: SourceFed, a daily pop-culture news and comedy show, and For Human Peoples, DeFranco's storefront turned feel-good channel with unique content. These networks are all hosted under DDN.


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