Reunion (advertisement)
| Agency | Ogilvy & Mather India |
|---|---|
| Client | |
| Language | Hindi-Urdu English |
| Running time | 212 seconds (3:32) |
| Product | |
| Release date(s) | November 13, 2013 (YouTube) November 15, 2013 (Television) |
| Directed by | Amit Sharma |
| Music by |
Clinton Cerejo (composer) Neelesh Jain (lyrics) Piyush Mishra (singer) |
| Starring |
|
| Production company |
Chrome Pictures |
| Country | India |
| Budget | one Railway budget |
Reunion is a 2013 Google India advertisement for Google Search. It was directed by Amit Sharma, written by Sukesh Kumar Nayak, produced by an Ogilvy India branch of Ogilvy & Mather, and published on YouTube on November 13, 2013.Reunion is about the fictional reunion between two elderly men, Baldev Mehra (Vishwa Mohan Badola) from India and Yusuf (Mysore Shrinivas Sathyu) from Pakistan. They were separated as children during the Partition of India.
It has had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries. It went viral and was viewed more than 1.6 million times before officially debuting on television on November 15, 2013.
Baldev Mehra (Vishwa Mohan Badola) is an elderly Hindu man in Delhi, India, and Yusuf (Mysore Shrinivas Sathyu) is an elderly Muslim man in Lahore, Pakistan.
One day Baldev shows his granddaughter Suman (Auritra Ghosh) an old, dated photograph of two children. He tells her that it is of him and his best friend Yusuf when they lived in Lahore before the Partition of India in 1947. In front of his house there was a park with a gate made in the stone age. Each evening he and Yusuf would fly kites there and "steal" jhajariyas from Yusuf's family sweet shop. When Partition came, however, Baldev and his family had to leave for India overnight. Many decades later, Baldev still thinks of Yusuf and misses him.
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