Reterritorialization

Reterritorialization (French: reterritorialisation) is the restructuring of a place or territory that has experienced deterritorialization. Deterritorialization is a term created by Deleuze and Guattari in their philosophical project Capitalism and Schizophrenia (1972–1980). They distinguished that relative deterritorialization is always accompanied by reterritorialization. It is the design of the new power. For example, when the Spanish (Hernán Cortés) conquered the Aztecs, and after the Spanish deterritorialized by eliminating the symbols of the Aztecs' beliefs and rituals, the Spanish then reterritorialized by putting up their own beliefs and rituals. This form of propaganda established their takeover of the land. Propaganda is an attempt to reterritorialize by influencing people's ideas through information distributed on a large scale. For example, during World War I, the U.S. put up posters everywhere to encourage young men to join the military and fight.

Reterritorialization is when people within a place start to produce an aspect of popular culture themselves, doing so in the context of their local culture and making it their own. An example would be the Indonesian Hip Hop. Although hip hop and rap grew out of the inner cities of New York City and Los Angeles during the 1980s and 1990s, by the time it reached Indonesia through Europe and Central Asia, it had already lost some of its original characteristics. Imported hip hop diffused first to a small group of people in Indonesia; then, Indonesians began to create hip hop music. Although the music was hip hop, the local artists integrated their local culture with the practises of the “foreign” hip hop to create a hybrid that was no longer foreign.

...
Wikipedia