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Reitan Group

Reitangruppen AS
Private
Industry Retailing and Real estate
Founded 1948
Headquarters Trondheim, Norway
Area served
Northern Europe and Baltic region
Key people
Odd Reitan (CEO)
Revenue IncreaseNOK 89 billion (2016)
Number of employees
38,000 (31.12.2016)
Subsidiaries Reitan Eiendom
REMA 1000
Reitan Convenience
Uno-X
Website www.reitangruppen.no

Reitan Group or Reitangruppen is a Norwegian wholesaler and retail franchiser. The company has five core business areas: REMA 1000, Reitan Convenience, Uno-X, Reitan Eiendom (real estate) and Reitan Kapital. The company has 3,836 stores in Norway, Sweden, Denmark, Finland, Estonia, Latvia and Lithuania.

Reitan Group is owned by Odd Reitan and his two sons, Ole Robert Reitan and Magnus Reitan. It has its headquarters at Lade Gaard at Lade in Trondheim, which is the group's cultural and financial centre. REMA 1000, Reitan Convenience and Reitan Kapital have their operational centers in Oslo, while Reitan Eiendom is based in Trondheim. Uno-X is based in Oslo and Copenhagen.

The vision of the Reitan Group is to be known as the most value driven company. In 2016, Reitan Group had a total revenue of 89 billion NOK and employed 38,000 people in Scandinavia and the Baltic region, making it one of the 10 largest companies in Norway.

Company history dates back to 1948, when Odd Reitan's parents, Margit and Ole Reitan, opened their first grocery store: O. Reitan Colonial. In 1972, Odd Reitan followed in his parents' footsteps and opened AS Sjokkpris in Trondheim city centre. By 1976 he had several stores in the region and, after a study-trip to Europe with his father, he decided to start his franchise adventure, as well as expand into real estate.

The low-price franchise concept REMA 1000 was launched in 1979, and continued to expand over the following decade. As of 1985, the official objective was to have a REMA 1000 store in every city with more than 10,000 inhabitants. After reaching this goal, the first REMA 1000 store was opened in Denmark in 1994. Today, Denmark has more than 260 REMA 1000 stores.


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