Logo used as of 2014
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Private | |
Industry |
Entertainment Commercial Post-production Production |
Genre | Various |
Predecessor | Radium/Reel FX |
Founded | 1993 |
Founder | Dale Carman David Needham |
Headquarters | 301 North Crowdus Street, Dallas, Texas, United States |
Number of locations
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2115 Colorado Avenue, Santa Monica, California, United States |
Area served
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2 |
Key people
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Steve O'Brien (CEO, Chairman) David Ross (President) Kyle Clark (COO) |
Products |
Feature films Commercials Special Attractions |
Services |
CG Animation Visual Effects Motion design Editorial Audio |
Number of employees
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350 (2013) |
Website | www |
Reel FX is an American digital studio based in Dallas, Texas and Santa Monica, California. The studio develops and produces award-winning animated films, short form content and virtual reality experiences. Its first animated feature film, Free Birds, was released in 2013 and grossed over $110 million worldwide. Its next film, The Book of Life was also released in 2014 and received several nominations, including Best Animated Feature Nominations from the Golden Globe's, Critics’ Choice Awards, Producers Guild Awards and Annie Awards.
In March 2007, Reel FX merged with Radium, a California-based digital studio that was founded in 1996 by Jonathan Keeton and Simon Mowbray. As part of the merge, the studio re-branded itself in 2010 to Radium/Reel FX, and in February 2012 to Reel FX. Since 2007, Reel FX has been presenting the Texas Avery Animation Award, created by the studio to "celebrate career achievement in animation". The award, which is named after the Texas-born animator and cartoonist Tex Avery, is awarded each year at Dallas International Film Festival in a form of a bronze casting of Avery's Wolf character.
On December 2010, it was announced that Reel FX produced an untitled 3D film with producer Andrew Adamson and Cirque du Soleil. In January 2012, it was announced by Paramount Pictures that it had acquired worldwide rights to the film, now titled Worlds Away directed by Adamson and executive-produced by James Cameron. In October 2012, The Hollywood Reporter revealed Reel FX's connection to the 2012 feature film, Rise of the Guardians. The film is based on Reel FX's short film, The Man in the Moon, directed by William Joyce. It is also based on Joyce's book series, The Guardians of Childhood.