Reason magazine
October 2012 issue of Reason
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| Editor-in-Chief | Katherine Mangu-Ward |
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| Categories | general interest, public policy |
| Frequency | 11 issues annually |
| Circulation | 50,000 |
| First issue | May 1968 |
| Company | Reason Foundation |
| Country | United States |
| Language | English |
| Website | reason |
| ISSN | 0048-6906 |
Reason is an American libertarian monthly magazine published by the Reason Foundation. The magazine has a circulation of around 50,000 and was named one of the 50 best magazines in 2003 and 2004 by the Chicago Tribune.
Reason was founded in 1968 by Lanny Friedlander (1947–2011) as a more-or-less monthly mimeographed publication. In 1970 it was purchased by Robert W. Poole, Jr., Manuel S. Klausner, and Tibor R. Machan, who set it on a more regular publishing schedule. As the monthly print magazine of "free minds and free markets", it covers politics, culture, and ideas with a mix of news, analysis, commentary, and reviews.
During the 1970s and 80s, the magazine's contributors included Milton Friedman, Murray Rothbard, Thomas Szasz and Thomas Sowell.
In 1978, Poole, Klausner, and Machan created the associated Reason Foundation, in order to expand the magazine's ideas into policy research.Marty Zupan joined Reason in 1975, and served through the 1980s as managing editor and editor-in-chief, leaving in 1989.
Virginia Postrel was editor-in-chief of the magazine from July 1989 to January 2000. She founded the magazine's website in 1995. Nick Gillespie became editor-in-chief in 2000.
Erik Spiekermann, the designer of the Meta typeface, headed a redesign of Reason in 2001, aiming for a look that is "cleaner, more modern, making use of the Meta typeface throughout".
In June 2004, subscribers to Reason magazine received a personalized issue that had their name, and a satellite photo of their home or workplace on the cover. The concept was to demonstrate the power of public databases, as well as the customized printing capabilities of Xeikon's printer, according to then editor-in-chief Nick Gillespie. The move was seen by David Carr of The New York Times as "the ultimate in customized publishing", as well as "a remarkable demonstration of the growing number of ways databases can be harnessed."
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