FF Meta

Category	Sans-serif
Classification	Humanist sans-serif
Designer(s)	Erik Spiekermann
Foundry	FontFont

FF Meta is a humanist sans-serif typeface family designed by Erik Spiekermann and released in 1991 through his FontFont library. According to Spiekermann, FF Meta was intended to be a "complete antithesis of Helvetica", which he found "boring and bland". It originated from an unused commission for the Deutsche Bundespost (German Post Office). Throughout the 1990s, FF Meta was embraced by the international design community with Spiekermann and E. M. Ginger writing that it had been dubiously praised as the Helvetica of the 1990s.

FF Meta has been adopted by numerous corporations and other organizations as a corporate typeface, for signage or in their logo. These include Imperial College London, The Weather Channel, Free Tibet, Herman Miller, Zimmer Holdings, Mozilla Corporation, Mozilla Foundation, and Fort Wayne International Airport. The University of Hull uses FF Meta Serif alongside FF Meta.

Donald Trump used FF Meta initially as his primary campaign typeface before choosing Mike Pence as his vice presidential running mate. After Pence was chosen, Trump switched to Montserrat, a free typeface that is part of the Google Fonts library.

Characteristics of this typeface are:

A general feature of FF Meta is relatively open apertures, in contrast to the more folded-up appearance of Helvetica. This is believed to promote legibility and make the letterforms more clearly different from one another.

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