Ralph (magazine)
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Ralph magazine (December 2004 cover)
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| Editor | Santi Pintado |
|---|---|
| Categories | Men's magazines |
| Frequency | Monthly |
| First issue | August 1997 |
| Final issue | July 2010 |
| Company | Australian Consolidated Press |
| Country | Australia |
| Language | English |
| Website | ralph |
Ralph was a monthly Australian men's magazine that was published by ACP Magazines, a division of PBL Media between August 1997 and July 2010. The format and style of Ralph was similar to other men's magazines, such as Maxim and Loaded.
Similar to its rivals FHM and Zoo Weekly, Ralph published photos of scantily-clad models and female celebrities, without revealing their genitals or nipples. This allowed for the magazine to be sold in the lifestyle sections of newsagencies, and in other retailers such as department stores and supermarkets.
ACP Magazines described the magazine as:
"Whether it is adventure, sport, fashion, travel, music, boys' toys, beautiful women, or life's essential how-tos, Ralph provides an environment that is purely Australian."
Ralph featured photo shoots of Australian celebrities as well as international stars. The magazine was often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan, and as a sponsor of home viewer competitions during the Fox Network's rugby league coverage.
It contained the same kinds of articles published in similar titles, and ran its own poll to find "Australia's sexiest woman". The results were published in an attachment to the regular magazine each year. Unlike FHM, it featured 200 women instead of FHM's 100, but Ralph's polling only took in Australia and New Zealand (where a separate edition was produced), whereas FHM's poll is worldwide.
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