Radio Ceredigion
| Broadcast area | Ceredigion |
|---|---|
| Slogan | Your Music, Your Station |
| Frequency | 96.6 MHz (Lampeter) 97.4 MHz (Cardigan) 103.3 MHz (Aberystwyth) |
| First air date | 14 December 1992 |
| Format | Adult Contemporary |
| Audience share | 5% (December 2015, [1]) |
| Owner | Nation Broadcasting |
| Website | radioceredigion.com |
Radio Ceredigion (Welsh pronunciation: [ˈradjɔ kɛrɛˈdɪɡjɔn]) is a Independent Local Radio station serving Ceredigion. It is owned and operated by Nation Broadcasting and broadcasts on 96.6, 97.4 and 103.3 FM from studios near the St Hilary transmitter in the Vale of Glamorgan.
The station plays chart music from the 1980s to the present day, alongside local news, travel, Welsh language programming and community information.
From its launch on Monday 14 December 1992, the station broadcast a bilingual schedule with roughly half-and-half proportion of English and Welsh output, much of it community-orientated, from studios and offices at the Old School in Aberystwyth.
On 9 March 2010, Radio Ceredigion's owners Tindle Newspapers announced the station would be sold off to the Welsh radio group Town and Country Broadcasting. At 9am on 19 April 2010, broadcasting ceased from its Aberystwyth studios and switched to Town and Country's West Wales studios in Narberth, Pembrokeshire (also the base for Radio Pembrokeshire, Radio Carmarthenshire and Scarlet FM). Following a short transition period, a daytime programming service was launched.
A proposal to reduce Welsh language programming on the station from 50% to 10% was rejected by the broadcasting regulator OFCOM in 2011 but subsequently permitted following further requests. As of March 2016, Radio Ceredigion airs a two-hour Welsh language music show on Monday - Thursday evenings, simulcast with Radio Carmarthenshire.
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